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Systemising Marketing: The 4 Ps – Place & Promotion
Master the 4 Ps of marketing (Place & Promotion) by planning product distribution channels (wholesalers, dropshipping) and developing a comprehensive promotion mix covering sales, advertising, and PR.
Herman Veitch
Feb 172 min read


Beyond the Sale
Explore the Customer Perspective of the Balanced Scorecard. Learn key indicators like satisfaction, retention, and market share to foster strong relationships and drive sustainable business growth.
Herman Veitch
Oct 14, 20252 min read
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